The program teaches farmers modern techniques that help produce better coffee while reducing environmental impact. The program basically looks for smallholder farmers who could be producing high-quality beans that are up to Peet's standards, with just a little help. Peet's participates in direct trade with coffee growers rather than going through a third party, which means they have more transparency when it comes to supply chain management and worker conditions, and they also prioritize coffees that have received USDA Organic, Fair Trade, and Rainforest Alliance certifications.īut instead of ignoring smaller family farms in favor of larger operations who are already up to snuff, they've created a Farmer Assistance Program. Some fans wondered whether the acquisition would ruin the quality of their fave indie roasters, but others were enthusiastic, hoping that joining with Peet's and gaining access to their resources would help bring their favorite coffee to the rest of the world. Intelligentsia, from Chicago, specializes in high-end coffee, while Oregon's Stumptown is know for being a pioneer in serving and bottling and selling cold brew.Įven though Peet's started out with tons of credibility in the coffee industry, by the time it bought these two coffee companies, some customers were concerned. In 2015, they decided to dip their toes into darker roasted waters - namely, they acquired two new coffee companies. Now, its the signature tea brand brewed and served at Peet's Coffee cafes. First, they bought Mighty Leaf tea in 2014, a company sales in the double-digit millions that specializes in blended teas with unique flavors. Peet's began as a small indie coffee company, but they started acquiring brands in the 2010s.
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